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Privacy Policy

To register you must be a US resident and 16 years or older

Snow Sports Insiders is owned by SnowSports Industries America (SIA) of McLean, VA, a United States not-for-profit trade association that represents manufacturers, distributors and retailers of SnowSports equipment, clothing and accessories. The Snow Sports Insiders mission is to provide manufacturers, distributors and retailers with reliable consumer information about non-motorized snow sports especially alpine skiing, Nordic skiing, snowboarding and snowshoeing.

This privacy policy applies to the Snow Sports Insiders website found at It does not apply to other SIA websites. This policy details the types of information we collect at web site, how we use it and how we protect it. Your privacy is very important to us, and we are committed to protecting the personally identifiable information we collect online from members of our panel. We do not share personally identifiable information with any outside third parties.

Information collection and use

We collect personally identifiable information, addresses, e-mail addresses, demographics such as gender, income, education, from our panel members when they voluntarily provide it in connection with their Snow Sports Insiders membership. This personal information will be used to determine which surveys you qualify to participate. Once a survey is completed, your answers are combined with other individuals and reported to our clients as statistical summaries. No company will ever see your specific answers to questions in the survey, rather the information is shared in an aggregate and anonymous manner. Information obtained in connection with the Snow Sports Insiders will not sell your personal information to a company or client or any other organization. It is kept strictly confidential.

The panel is free to join and we do not ask you for money to participate in surveys. By participating in our online panel you can be entered into drawings for chances to win valuable prizes from manufacturers in the winter sports industries. Children that we know are under 16 years of age are not asked to participate in the Snow Sports Insiders.

How we use it

Your e-mail address is used to invite you to complete surveys on a monthly basis. However, you are under no obligation to complete any survey. All you have to do is simply not respond. In addition, if you start a survey and decide that you do not want to provide the type of information being asked, you can simply stop taking the survey.

Several times a year (in the past this has averaged 6 to 8); we will send you an invitation from the Snow Sports Insiders asking you to participate in a survey. The invitation will come by e-mail with a link to the survey. In addition, you will receive one to two reminders for each survey.

At any time you do not feel confident in what we have to offer as a Snow Sports Insiders member, you can delete your membership and personal information.
Your mailing address will be used to deliver any prizes you have won.

Credit card information does not sell anything. If you are asked for credit card information or other payment, you have moved off of our site.


We have put in place appropriate safeguards to help prevent unauthorized access to information, maintain data security and properly use the information we collect online, however, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy. Your response data is stored in our secured server that allows only SIA to access the data. Your information that is collected is only used for market research purposes.

As with any transmissions over the Internet, there is always concern about personal information. Snow Sports Insiders minimizes this risk by encrypting all information that you submit using the Secure Sockets Layer (SSL) protocol.

Accessing or correcting your information

All panelists have the option of opting out of the panel quickly and easily. If at any time you do not feel confident in what we have to offer as a Snow Sports Insiders member, you can opt-out of future participation. To opt-out just go to the modify or delete account information section of the web site.

If you would like to review the personally identifiable information we have collected about you online and maintain in our files, please send an e-mail to to protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

Terms of Use

This Privacy Policy is incorporated into and subject to our Terms of Use, including without limitation the Exclusion of Warranties and Limitation of Liability, Indemnity and Governing Law and Forum provisions. Click here to access and review our Terms of Use.


If you have any questions or concerns about the Snow Sports Insiders policy or its implementation, you may contact us at