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Frequently Asked Questions

How do I become an Insider?

Select the Register Now button and fill out your information.

Who participates in Snow Sports Insiders?

Enthusiast of winter sports (skiing, snowboarding, and snowshoeing) that are United States residents and 16 years or older that have agreed to participate in the panel.

Do I have to pay any type of fee to be part of the panel?

No. Snow Sports Insiders will never ask you for money to participate in the surveys. At times, your name will be entered into drawings for valuable winter sports products from manufacturers.

What if my e-mail address changes but I still want to be part of the panel?

You can update or modify your registration at any time by visiting our Become a Member page.

Can I sign up with a family member from the same e-mail address?

Unfortunately, we can only accept one participant from each e-mail address.

What if I don't want to a Snow Sports Insider anymore?

If at any time you decide that you don't want to be a Snow Sport Insider, please visit to delete your name and any personal information from the panel.

Will you give access to my personal information?

Protecting your personal information is our top priority. Your information will never be released to anyone. Please see our Privacy Policy.

How does Snow Sports Insider participation work?

Approximately 6 to 8 times a year, we will send you an invitation from the Snow Sports Insiders asking you to participate in a survey. This invitation will come via e-mail with a link to the survey. In addition, you will also receive one or two reminders for each survey.

When will I receive my first survey to participate?

Once you register, you will receive your first survey.

What types of questions will be asked on each survey?

The surveys will ask questions on demographics, interests related to winter sports, participation, purchase behavior etc. Your responses to these surveys will be used by manufacturers to develop better products for winter sports.

Do I have to participate every time I receive a survey?

While it would be great if you could participate each time you receive a survey, we understand that your time is valuable and sometimes you cannot.

How can I win prizes for participation?

Surveys that have incentives for participation will be shown on the e-mail invitation that you receive. After the survey is completed your name can be entered into a drawing for winter sports products from participating manufacturers.

How long will it take to complete each survey I receive?

Each survey that you receive will take approximately 10 minutes to fill out depending on the speed of your Internet connection.

What if I start the survey and can't finish it?

If you only complete half of the survey, you can come back at a later time and complete the survey by starting where you left off. Simply click the link for the survey and it will take you to your earlier stopping point provided the survey is still open.

Who conducts the Snow Sports Insiders?

The panel is conducted by SnowSports Industries America (SIA), the non-profit U.S. snow sports products trade association owned and operated by its members to promote non-motorized snow sports such as skiing, snowboard, snowshoeing and their variations. The 800-member association includes many companies whose products you are already familiar with, such as Burton, Rossignol, Salomon, Sport Obermeyer and many more.